Automating Pre-Foreclosure Outreach: Connecting auction.com, Skip Tracing, and AI
The Challenge
A solo real estate entrepreneur was working to help homeowners facing foreclosure by offering intermediary loans to save their homes. Their process involved:
- Downloading CSVs from auction.com
- Manually skip tracing addresses to find contact information
- Sending individual text messages
- Tracking all conversations in spreadsheets
With thousands of properties to process and only a 3% conversion rate (1 success per 30 leads), the manual process was unsustainable.
Key Pain Points:
- Time-intensive data formatting of auction.com property data
- Lost conversation tracking across multiple campaigns
- Repetitive responses to common customer questions
- Difficult lead matching between responses and original properties
- Low efficiency managing thousands of leads with 3% success rate
The Solution:
Working with automation experts, they designed a streamlined system that would:
- Process property data from auction.com CSV exports
- Integrate skip tracing services to obtain contact information
- Connect with Pipedrive CRM to maintain clear records
- Use OpenAI-powered chatbots through Click Send for standard inquiries
- Maintain clear tracking of leads across campaigns
The Process
The team identified which steps needed automation versus manual handling:
Keep Manual:
- Initial auction.com CSV download (requires human verification)
Automate:
- Data cleaning and formatting using Zapier
- Skip tracing integration with CRM
- AI-powered response handling
- Lead tracking in Pipedrive
Implementation Details:
- Data Transformation: Zapier processes auction.com exports
- Central Hub: Pipedrive CRM manages all lead information
- Communication: Click Send handles automated text messages
- AI Integration: OpenAI manages common customer inquiries
- Data Filtering: Custom system removes cancelled properties
- File Management: Google Drive secures property data
Technical Considerations:
- Data Formatting: Careful handling between auction.com exports and skip tracing
- AI Tone: Sensitive tuning for financial communications
- Processing: Manages both batch leads and individual conversations
- Data Flow: Maintains tracking from auction.com listing through loan decision
Apps & Services Involved:
- auction.com (Property data source)
- Batch Skip Tracing / Batch Leads
- Pipedrive (CRM)
- Click Send (SMS communication)
- OpenAI (AI chatbot responses)
- Google Drive (File handling)
- Zapier (Integration platform)
Need support setting this up? We can help!
Streamline your pre-foreclosure outreach with a customized system that integrates auction.com, Pipedrive, Click Send, and OpenAI to save time and boost efficiency. Let us help you set up the perfect solution—book a free consultation today!
